SEO vs. SMO: What’s the Difference, and Why Should You Care
Online marketing is all about awareness and visibility. Most often, people find small online businesses in one of three ways:
Your company comes up early in search engine results,
You’re mentioned or recommended by another person or website they visit,
They already know about your company and go looking for you
Search Engine Optimization (SEO) is a system of extensive strategies with the goal of bringing more people to your website the first way, improving search engine rankings. Social Media Optimization (SMO) can be a part of SEO but also contributes to the three ways people find themselves online.
What is Social Media Optimization?
Of course, SMO has to do with social networks and their growing importance for the business. This optimization aspect is to improve the company's presence and reputation online through interactive communities, not just Facebook and Twitter, but also blogs, forums, and wherever it is mentioned or socially connected to your business.
Working with SMO can help you strengthen your brand and increase visibility, as well as generate leads and increase sales. Optimizing your social media builds familiarity and confidence in your business because consumers can see not only mentioned but advised by others.
What SMO is Not
If you are looking to improve your SMO, it is important to keep in mind that having a large number of links to your website scattered through social networks is not optimization. Joining every page in the Facebook industry, the Google+ community, and the LinkedIn group to send links to your content is really counterproductive, both for SMO and SEO.
Social actions have a lot more weight when they come from another person. In addition, the indiscriminate separation of links without commitment and participation will prevent you from continuing on your social networks, which in turn shifts your authority. In order to improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to the conversations, and posting your own authorized content actions for your industry.
Google Hummingbird: Why You Need SMO
Google silently released a major review of its search algorithm. Named Hummingbird for its speed and accuracy, the new algorithm changes the way Google interprets search terms and changes the weight of some factors driving search rankings. Social actions are more important in calculating the ranking now and are able to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. Therefore, the more you share your content on social networks, the greater your perceived quality, and the better you rank on Google.
Here are 3 ways to drive the traffic to your Facebook Page:
1: Promote Your Facebook Page On Your Other Social Networks
One of the most basic ways to promote your Facebook page is to promote it to the audience that you have already built. I use my social networks to promote each other and depending on my needs at the moment, I can spend more time promoting one of my social networks. When I decided to go back to YouTube, I went to Twitter to promote the channel. I have won thousands of subscribers for my YouTube channel since the promotion began. This interesting story about my YouTube channel is an interesting story that you can replicate for your Facebook page to get thousands of tastes. You do not want to be too promotional on social networks, but it's okay to promote yourself and your other social networking accounts often.
2: Build a strong social proof
If content is something that makes people stay with your pages, then a strong social proof is something that will help you attract audiences. You can see that the more popular a social page look, the more reliable it may appear to audiences, right! And that’s why most of the online brands nowadays always hire a professional marketing company like Sell Real Likes in order to have their social proof effectively boosted by the company’s services. But do you know why I chose Sell Real Likes to recommend to you? Because they’re one of the top companies that can afford these 3 outstanding standards
First, strong guarantees: they have the strongest guarantees in the market, such as 100% money back guarantee (for any problem arises while you are using their services) and retention guarantee as well.
Secondly, services with quality: they are also one of the leading companies that can always offer high quality and non-fall services with such a competitive price compared to other companies.
And third, good customer service: your staff is very professional and efficient, they can solve all the problems of your services for you with incredible speed and great attitude.
3: Post Multiple Times Per Day
You can generate traffic from your blog and other social networks, but you should also generate Facebook traffic. Exchange messages with other Facebook pages similar to yours is a way to get Facebook traffic, but one of the main ways to get more Facebook traffic is to post to your Facebook page several times a day. Not only is it important to post to your Facebook page several times a day to get more traffic, but posting to your Facebook page several times a day allows you to create a stronger relationship between you and the public you have already built. It does not make sense to have a successful Facebook page with over 100,000 likes if you do not interact with your audience by sending messages.
Hope you will find it helpful!